SimpleReach is a NYC-based company at the intersection of content and advertising. They've partnered with OpenAmplify to help power the targeting technology behind their content recommendation unit, The Slide, and social influence measurement tool, LinkCurrent.
The Slide: Helps readers discover more of your content by recommending related posts on a widget that "slides" in at the bottom of the page -- increasing pageviews, time on site, and ad revenue (optional).
Amiad Solomon of the Huffington Post writes about advertising and the hope for Semantic technologies. The industry seeks an advertising targeting solution that is both non intrusive and operates on a massive scale. This is where semantic targeting technology comes into play.
The holy grail of ad placement is knowing exactly what to serve to whom and when and specifically when not to serve the wrong ad. At OpenAmplify we take this challenge to heart -- just watch some of our demos (http://bit.ly/cep6UX).