After a good talking to by my Marketing Director, I’ve deliberately been more active on social these past weeks. It’s been fun. I’ve seen and shared some interesting stuff. But it struck me just how ‘grey’ most content is – not good, not bad. Just grey. Ugh.
SimpleReach is a NYC-based company at the intersection of content and advertising. They've partnered with OpenAmplify to help power the targeting technology behind their content recommendation unit, The Slide, and social influence measurement tool, LinkCurrent.
The Slide: Helps readers discover more of your content by recommending related posts on a widget that "slides" in at the bottom of the page -- increasing pageviews, time on site, and ad revenue (optional).