Using Semantic Analysis to help your site visitors find related content

SimpleReach is a NYC-based company at the intersection of content and advertising.  They've partnered with OpenAmplify to help power the targeting technology behind their content recommendation unit, The Slide, and social influence measurement tool, LinkCurrent.

The Slide:  Helps readers discover more of your content by recommending related posts on a widget that "slides" in at the bottom of the page -- increasing pageviews, time on site, and ad revenue (optional).

Does Social Media mean anything if you cannot measure ROI?

Telling your boss the number of people who “Liked” your content does not seem like a great way to get more marketing budget?
-    How can we move beyond “Likes”, “Clicks”, or “Followers”?
-    Social Media has brought a wealth of personal information and valuable data into the public domain
-    How can we target content and messages to people without understanding what they are doing and plan to do?

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