Using Semantic Analysis to help your site visitors find related content

Using Semantic Analysis to help your site visitors find related content

Thu, Aug 18 2011 10:18 AM |

JimMiller47

SimpleReach is a NYC-based company at the intersection of content and advertising. They've partnered with OpenAmplify to help power the targeting technology behind their content recommendation unit, The Slide, and social influence measurement tool, LinkCurrent.

The Slide: Helps readers discover more of your content by recommending related posts on a widget that "slides" in at the bottom of the page -- increasing pageviews, time on site, and ad revenue (optional).

LinkCurrent: Measures the current and future social value of your content through an in-depth analysis of Tweets, Likes, Klout scores, and other variables.

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Tags: ad revenue, advertising, content, content recommendation, discovery, pageviews, ROI, semantic analysis, social influence measurement, targeting, widget

Comments

need more...

Submitted by balajik on Thu, Aug 18 2011 12:44 PM.

May be they should have a demo for "The Slide" so that we can understand how it is useful to publisher.

Regarding the linkcurrent, I am not impressed. They have replicated klout score and have added number of FB likes & tweets and calculated some Number and called that as "Social Score" which doesnt sound great. May be its in a initial stage?